Smokey Turns 65
5 February 2010
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The campaign’s original catch phrase was “Smokey Says – Care Will Prevent 9 out of 10 Forest Fires.” In 1947 it was changed to “Remember… Only YOU Can Prevent Forest Fires.” Most recently, in 2001, it was again modified to “Only You Can Prevent Wildfires” in response to a massive outbreak of wildfires in natural areas other than forests. The term “wildfire” applies to any unwanted, unplanned, uncontrolled outdoor fire.
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